Introduction: Quality Counts
A well-designed public transportation system is far more likely to lure new users and encourage regular rides than a system that has few routes, which has insufficient frequency, or which is generally not user-friendly. Therefore, the most important method of promoting public transportation in the city is to develop a good product. The product itself should be designed with the needs of both visitors and residents in mind, and likewise, a marketing and promotions strategy should also consider locals and tourists as different target markets. Once the system has been designed and is ready to be promoted, the city council needs to focus on what motivates people to ride. Is the city traffic congested? Are parking options limited and expensive? Are citizens ready to improve their quality of life by reducing their dependency on cars? These are all different angles an advertising campaign may take, while avoiding unnecessary moralizing that might turn off key audiences. People are also self-centered and want to know that riding actually benefits them, rather than perceiving it as a sacrifice. Therefore, to promote the use of public transportation, the city should focus on how riding is convenient, cost-effective, safe, and pleasant.
Significance of the Problem
The problem is one of perception. Perceptions directly predict behavior when it comes to eschewing a car for public transportation (Carrus, Passafaro & Bonnes, 2008). Not enough residents perceive the public transportation system as being viable, safe, reliable, or convenient. Residents already know that public transportation reduces their carbon footprint and saves money; what they do not yet know is that public transportation can be easy and improve the citys overall quality of life. A considerable amount of money has been invested in the public transportation system already, the bulk of which has come from taxpayer dollars but a significant portion of which is also derived from the private sector. Another problem is therefore that ridership levels are too low to justify any further investment in the system. Yet in order to attract new riders or encourage existing riders to use the system more, the city needs to promote public transportation and make it an attractive option for residents from different parts of town. An analysis of needs will demonstrate which areas are being underserved, improving safety, convenience, and accessibility to lure the target markets. The numbers are already there: according to the American Public Transportation Association (2018), over ten billion trips are taken on public transportation each year. The city can leverage these numbers with a sustainable growth model that focuses on the unique needs of residents and visitors.
Recommendations
Convenience
The first recommendation for promoting public transportation in the city is to highlight convenience factors. Convenience factors refer to things like the proximity of public transportation to shopping, businesses, and homes, with enough variety in methods of transportation, enough stops to reduce walk time, and sufficient frequency to encourage quick journeys (Beirao & Cabral, 2007). The system needs to be promoted as something that is fast and efficient, as many riders may perceive public transportation as taking a long time, with long waits between busses. To remedy that, operators need to ensure on-time service, add service to busy routes, and offer more express services. If possible, a light rail option will help cut down on total trip time. Other convenience factors are related to negative reinforcement: such as appealing to current drivers as a means of avoiding sitting in traffic for an hour or driving around for ten minutes to find parking. Marketing campaigns can focus both on the positive and negative reinforcements that appeal to convenience factors.
Cost Effectiveness
While not all riders are financially motivated to ride public transportation, many are. When presented with the cost savings over owning a car (insurance, payments, gas, and maintenance, in addition to tolls and parking), public transportation can seem like an attractive alternative. Strategic pricing models will also help to encourage commuters to purchase monthly or yearly passes, and also to encourage tourists to buy daily or weekend passes for their families (Fujii & Gaerling, 2005).
Safety
People need to know that riding public transportation is safe and comfortable. For this reason, public transportation should be marketed as being safer than other forms of transportation by comparing statistics related to automobile accidents versus accident that occur on the public network. More importantly, the public transportation system needs to be integrated into clever urban planning models that allow for bright lighting, the presence of security guards and CCTV, free WiFi, and similar security measures.
Pleasantness
Finally, public transportation should be promoted as something that is pleasant. Hiring service-oriented drivers can help with improving the perception of buses. All parts of the transportation network need to be maintained with immaculate precision, with clean stations and vehicles. A good app, complete with GPS tracking of buses, will help users with trip planning. Offering incentives to ride, such as discount coupons, will also help promote public transportation as something that is integral to the city experience.
Conclusion
Public transportation should appeal to both new and existing users, as wel as both residents and visitors. When public transportation is promoted as being convenient, safe, cost-effective, and pleasant, users will develop a totally different attitude towards their city. Public transportation needs to be embedded in the concept of civic pride: as a means of connecting people with the city, opening up new parts of town, helping small businesses thrive, and creating an environment that is clean, user-friendly, and attractive.
References
American Public Transportation Association (2018). Public transportation benefits. https://www.apta.com/mediacenter/ptbenefits/Pages/default.aspx
Beirao, G. & Cabral, S. (2007). Understanding attitudes towards public transport and private car: A qualitative study. Transport Policy 14(6): 478-489.
Carrus, G., Passafaro, P. & Bonnes, M. (2008). Emotions, habits and rational choices in ecological behaviours: The case of recycling and use of public transportation. Journal of Environmental Psychology 28(1): 51-62.
Fujii, S. & Gaerling, T. (2005). Temporary structural change. National Academy of Sciences. https://trid.trb.org/view/763053
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
