Midax Advertising Agency Analysis Report

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Midax Advertising Agency Analysis Report (Assessment)
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Updated: Jul 27th, 2022
Midax is an advertising agency that aims at acting as an interface between media houses and clients. In this case, the duties of the firm will involve development of ads, programming, and seeking placement of ads on T.V and radio stations depending on the target market.

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Challenges that small businesses face
Small businesses face a number of challenges in maintaining accurate and timely financial statements. First, small businesses normally lack enough financial resources to engage professional accountants. This leads to the small businesses engaging semi-skilled or totally unskilled personnel in recording, processing and producing books of accounts prone to errors. The other challenge is that given that most of this businesses lack financial resource, multi-tasking for staff is the order of the day. Ideally, when staff performs almost four distinct tasks then timely financial statements may not be obtained. For instance, the accountant may also be the HR officer, sales officer, and administrator. Additionally, most small businesses do not understand the type of books to maintain. This is mostly out of ignorance. Moreover, it is possible that these small businesses fable before preparing the correct books of accounts. This means, most times the entries are either erroneous or incomplete leading to which results in delayed financial statements. In addition, most of the small businesses normally afford engaging fresh graduates or high school leavers. Such staffs lack the necessary skills and experience that is needed in preparing accurate and timely financial statements.

Development of Chart of Accounts
Chart Accounts is a list of accounts that indicates the class of item in which monies or equivalent of monies are paid or received. The chart of accounts assists an organization to organize its finances hence segregating the revenues, expenses, and assets together with liabilities. The purpose of this is to ensure that interested parties obtain good understanding concerning the businesss financial health. The listing is made in such a manner to ensure that debits and credit values of the ledger accounts are captured. The following is the chart accounts of Midax Advertising agency.

Chart of Accounts of Midax Advertising Agency ($)
1001 Capital Liability 200,000

1002 Loan from XYZ Liability 100,000

2001 Land Assets 65,000

2002 Cash at Bank Assets 45,000

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3001 Purchase of stationery Expense 5,000

3002 Purchase Equipment Expense 75,000

3003 Wages for Actors Expense 1,800

3004 Interest Payments Expense 11,200

4001 Sales of ads Income 15,000

4002 Commission on Sales Income 7,500

4003 Royalties from ads Income 11,200

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Midax Trial Balance
Description Dr ($) Cr ($)
Capital 200,000
Cash at Bank 45,000
Loan from XYZ Bank 100,000
Land 65,000
Cash at Hand 15,000
Printing Equipment 75,000
Accumulated deprec- Printing Equipment 15,000
Purchase-Equipment 5,000
Wage of Actors 1,800
Interest payments 11,200
Company Van 100,000
Accumulated deprecition 10,000
Accounts Receivable 2,000
Accounts Payable 2,000
Sales of ads 15,000
Commission of sales 7,000
Royalties from ads 11,000
Administrative Expenses 10,000
Sales and Distributive costs 16,000
Other operating expenses 14,000
Totals 360,000 360,000
Profit and Loss Account
For the period ended 15th Feb 2012

Sales 15,000

Cost of Sales (5,000)

Gross Profit 10,000

Other Operating income

Commission of sales 7,000

Royalties from ads 11,000

Other Operating Expenses (14,000)

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Operating Profit 14,000

Less Other Expenses

Administrative Expenses (10,000)

Wages of Actors (1,800)

Sales and Distribution Expenses (16,000)

Finance Cost-Interest payments (11,200)

Net Profit (25,000)

as at 31st December 2012
Fixed Assets: Cost Accumulated Depreciation Net Book Value

Land 65,000 65,000

Company Van 100,000 (10,000) 90,000

Printing Equipment 75,000 (15,000) 60,000

Current Assets
Accounts Receivable 2,000

Cash at bank 45,000

Cash at Hand 15,000

Total Assets: 277,000

Capital 200,000

Retained Profit (25,000)

Long term liability
Loan from XYZ bank 100,000

Shorterm liability
Accounts Payable 2,000

Total liabilities 102,000

Total Capital and Liabilities 277,000

In conclusion, Midax Advertising agency is a highly viable company. The company has a healthy balance sheet. Besides the $100,000 loan it only has one other liability which is the capital. In the same regard, it is operating in an industry that is highly profitable. This is because the operating expenses are not very numerous. Finally, the viability of the business is very high.

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Paper Details
Reading time 3 min
Type Report Assessment
Pages 2
Words 692
Subjects Business Company Analysis
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