Managing crisis on social media essay paper

Domino’s Pizza Crisis And The Response

With the growth of the social media, many organizations have found themselves on the receiving end from careless social media users and even some accurate documentation of faults within the organization have as well found way into the social media world. Domino’s Pizza was a victim of brand attack in April 2009 when two employees of one of their North Carolina stores made a video of themselves doing despicable and unhygienic things with the food to be delivered to clients as seen on the video still found on youtube (Householdhacker, 2009). The video went viral on the internet and the criticism started coming in fast. The Domino manage had to do something about the entire saga in order to retain their market share and also to recapture the customer confidence by depicting this as an isolated incident. Domino’s effectively managed to put this crisis under control by;

Quickly launching their social media accounts to counter the fast spreading negative publicity allowing the objective information to flow to the public.

Leveraging their loyal customers to help in spreading the positive publicity they needed to overcome the negative and discouraging comments that were flowing in quick and thick.

President Doyle personally delivered a corrective statement through a video posted on youtube, the same platform that was used by the negative publicity video to help those who visit youtube to find the true statement therein (Gregory S, 2009).

By quickly opening a twitter handle, which they did not have initially, Domino’s was able to release the objective information to their customers on their recognition of the video and the steps they were taking to handle the crisis (Frampton F., 2015). Through the account, they assured the general public and the customers in particular that this crisis was an isolated incident in only one store and that measures were being taken to find the facts behind the incident and sanitize the situation and take corrective measures. They also used the twitter account to handle any arising customer complains during this period of crisis. With this step taken, the customers had the reassurance that the company recognized not only the crisis generated by the video, but also their complaints in line with the mishandling of food by their employees. It brought confidence among the customers back since they felt that their personal complains were being looked into and responded to. This was one of the simplest yet effective ways of Domino’s building trust and credibility among the shaken customers.

Domino’s also used the advantage of having a large pool of loyal customers and leveraged on them to help spread out the positive publicity to counter the damage that was being perpetrated by the offensive video, basically they fought viral with viral as Young C.L. & Flowers A., (2012) put it. There were significant number of clients who remained steadfast with Domino despite the negative isolated incident and they helped in getting the word out there. The management put up a comprehensive apology on their website and requested their loyal customers on twitter to retweet their link so that as many people as possible would be able to get the information. This strategy was not only effective since it was the customers speaking to other customers (McBain, 2014), but was also fast as the link to the apology and twitter retweets went viral fast.

The video statement that was eventually done by the very president of Domino U.S., Patrick Doyle, was seen as the biggest step and most effective one for that matter in bringing operations back to normalcy and reestablishing the customer loyalty and protection of the brand name across the globe. In this video, Doyle unconditionally apologized over the prank video and recognized the warranted concerns of the customers. He further outlined the steps that the organization has taken in coordination with the relevant authorities to help sanitize the particular store including its temporary closure for audit and sanitation purposes, and a further legal step being taken against the two employees (Swifttallon’s channel, 2009). The video succeeded in bringing froth the humility of the management of the organization which endeared them more to the customers as opposed to the damage the dirty video intended. The video was also the epitome of Domino’s saving their brand from the possible disaster it faced and it also helped turn around an impeding disaster to an exemplary case study on how to handle the social media and crisis management (Rogers W., 2014).

The quick launching of their social media response to the youtube video crisis, leveraging of their large number of loyal customers and personal video statement by the president of the organization in rectifying the dented image of the organization helped the Domino’s Pizza in 2009 come out of the crisis stronger and with a customer base that is more loyal than ever before as Simon Dortmans (2011) later on indicates after almost three years of the crisis having passed.


Frampton F., (2015). A Timeless Social Media Crisis Plan-Domino’s Pizza. Retrieved March 10, 2016 from

Rogers W., (2014). Sales Mastery: 10 Keys to Building Trust and Credibility with Your Customers. Retrieved March 10, 2016 from

McBain, (2014). Leverage Customers to Increase Marketing for Your Business. Retrieved March 10, 2016 from

Householdhacker, (2009). How to Get Fired from Dominos Pizza. Retrieved March 10, 2016 from

Swifttallon’s channel, (2009). Domino’s President Responds to Prank Video. Retrieved March 10, 2016 from

Simon Dortmans (2011). Domino’s Pizza: A Social Media Success Story. Retrieved March 10, 2016 from

Young C.L. & Flowers A., (2012). Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies. Retrieved March 10, 2016 from

Gregory S, (2009). Domino’s youtube Crisis: 5 Ways to Fight Back. Retrieved March 10, 2016 from,8599,1892389,00.html

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper