Green to Gold Book Review 3 pages

Green to Gold: A Review

Daniel C. Etsy and Andrew S. Winston compose a number of innovative strategies within their work Green to Gold. The most powerful part of this book is the attention it calls to the fact that our resources are fixed, and that we are quickly moving towards a demand that will deplete those resources too fast. Thus creates a situation where environmental issues are not just a societal or governmental concern, but a business one as well considering that less resources typically means a limited profit potential in the long run. One of the biggest key points covered in the book is the limitation of natural resources like water (Etsy & Winston p 44). There is a fixed quantity of water on the earth at any given time. Yet, the increase for water increases on a daily basis, making this a huge issue for companies to deal with. Incorporating green friendly strategies in a business model will not help reduce costs and expenses, while increasing the overall gain of the organization as a whole (Etsy & Winston 9). Thus, the authors posit a conservational approach to conducting a greener style of business, not just out of corporate responsibility, but out of corporate necessity.

To do this, the authors present a number of strategies. Each are specifically tailored to the reduction of costs and the opportunity to increase profits on a much longer time scale than current business models allow. First, the authors posit the importance of cultivating within the organization an eco-friendly mindset (Etsy & Winston p 145). Moreover, the authors present the need to focus on eco-tracking using the tools from AUDIO and Life Assessment (Etsy & Winston p 167). Redesigning the capacity of innovation towards green objectives is another key point, and incorporating eco-consciousness into every day behaviors and decisions within the organization and within the mindset of employees is a final point that proves crucial in the work.

To examine this further, two strategies will be examined in this research. First, the concept of embedding a notion of green well being within an organizational structure will be examined in order to discern whether or not it actually helps decrease costs as well as increases potential profit. Etsy and Winston posit the idea that helping cultivate an eco-friendly attitude within the organization from the ground up will help provide an essential foundation for green practices and production that will help the organization stay strong in the uncertain future. Essentially, other research does show that empowering the individual employees helps secure a stronger devotion to eco-friendly principles (Carmazzi “Organizational Culture-Based Leadership — Affecting Corporate Culture Through Systematic Psychology” p 1). This includes focusing on retraining company executives to embody these eco-friendly practices in order to increase the strength they have within the whole organization. The research shows that it is difficult for an organization to cultivate eco-friendly attitudes if the leaders do not set an example (Carmazzi “Are Your Leaders Environmentally Friendly?” p 1). Otherwise, initiatives by management or middle management feel superficial rather than pushing for a true change in organizational culture. Changing the initial structure from the ground up is crucial to influence powerful developments in organizational culture (Mallinger et al. 2009). Therefore, organizations will need to redesign their entire scope in order to fit an eco-friendly motive to influence the adoption of the ideas. Thus, organizations can reconstruct simple operations, like featuring recycling bins and limiting water usage, as a way to increase the belief in the company’s mission by employees.

The second strategy examined here is the one focusing on the redesigning towards green innovation. Typical beliefs assume that consumers are more willing to pay a premium for products that utilize eco-friendly production practices. Essentially, this idea postulates that consumers are willing to pay higher prices for products produced with and in eco-friendly circumstances (Green Biz p 1). This means that the organization must employ eco-friendly products in order to still charge a premium without damaging its consumer reputation. However, contemporary research does show that there is a limit to what consumers want to spend, and on their devotion to green friendly principles (Bonini & Oppenheim 1). Thus, it can be hard to market more expensive eco-friendly concepts and products. Redesigning innovation can be both on the product and marketing sign, as consumers often need a good push in the right direction to be willing to part with extra cash. Innovation helps establish value, and thus it can be a crucial factor on how much more customers are willing to pay for particular products, despite the presence of cheaper alternatives. Moreover, there is the opportunity to reduce costs through innovative decisions that help cut costs because of utilizing eco-friendly practices. Essentially, adopting greener initiatives help implement practices that can reduce overall overhead (Gingichashvili p 1). Switching to a paperless system, for example, can save tremendously on paper and ink costs. Additionally, for new start ups or businesses on the moves, spending initial money on designing innovative green building elements can help save on utility costs, and also earn credits back from local governments. These small reductions will eventually add up, and by being able to combine them with charging a premium, this can amount to huge revenue increases overall. Thus, it is clear that investing into green friendly innovation can prove beneficial for the organization and the world as a whole community.


Bonini, Sheila & Oppenheim, Jeremy. (2008). Cultivating the green consumer. Stanford Social Innovation Review. Web.

Carmazzi, Arthur F. (2010). Are your leaders environmentally friendly? Write for HR. Web.

Carmazzi, Arthur F. (2010). Organizational culture-based leadership — Affecting corporate culture through systematic psychology. Eco-Friendly Ideas. Web.

Etsy, Daniel C. & Winston, Andrew S. (2009). Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. John Wiley and Sons.

Gingichashvili, Sarah. (2007). Green computing. The Future of Things. Web.

Green Biz. (2009). Several studies say conscious consumers willing to pay more for green. News. Web.

Mallinger, Mark; Goodwin, Don; & O’Hara, Tetsuya. (2009). Recognizing organizational culture in managing change. Graziadio Business Review. Web.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper