Essay on Tesla Globalization Corporate Strategy

Strategic Management


Tesla, Inc., is a car manufacturer with a global market that specializes in the manufacturing of electric vehicles (EVs). In terms of strategic management of the company there are several factors to consider, especially how globalization and technology have impacted the company. This paper will discuss the vision, mission, stakeholders, impact of globalization and technology on the company as well as how the industrial organization model and resource based model can be applied.


Globalization refers to the concept that all things around the world are connectedeconomies, industries, cultures, markets, governments and so on. Nothing is isolated from any other sector: what is seen in China for instance is likely to have an impact on markets in Europe and vice versa. In the global economy, goods move freely from nation to nation. However, globalization does have its drawbacks and those are becoming more and more apparent today with the rise of populism and nationalism both in the East and in the West. For Tesla, which is trying to expand throughout Europe and China, the rise of nationalism could not have come at a worse time. Globalization has allowed for goods to move freely (Hitt, Ireland & Hoskisson, 2013)but it has also led companies like Tesla to try to expand quickly in order to be globally relevant. Most of Teslas revenue comes from the domestic market in the U.S. (Yuying & Qingrun, 2018). Tesla is the only all-American manufacturer in the U.S. and also leads the EV market. Yet, as information now spreads quickly in the globalized world, competitors in Europe and Asia are getting involved in the EV spaceand this is why it was important for Tesla to get market share in Europe and Asia before competitors began manufacturing EVs in imitation of Tesla. Globalization has led to fiercer competition, especially in China where there are now 486 EV manufacturers all competing directly with Tesla (Durden, 2019). Thanks to the trade war with the U.S., China is more than ever attempting to take care of its by buying Chinese, just as Americans promote the concept of buying American. Thus, globalization has presented a serious challenge to Teslas global market dominance.


Tesla has been hugely impacted by technology. It has made a name for itself by being a forerunner of autonomous vehicles using AI and it also uses the Internet of Things to provide updates to software, connections between the car and the drivers phone, and much more. The Tesla EV is not just a carit is also a giant computer on wheels. However, while it uses advanced AI technology in its auto pilot function, the technology is by no means perfect yet and there have been several stories published about accidents that have happened while driving (Reuters, 2019). Some celebrities have had their cars spontaneously combust and others, like Sheryl Crow, have been locked inside their cars with no way of getting outand of course they tweeted about the experience all over social media. Thus, technology has been both a major help to Tesla and in other ways a major roadblock as it still struggles to make use of advanced technology in positive ways. The CEO of Tesla, Elon Musk, moreover, is a master social media user and his social media presence has helped to pump the stock price up over the past few yearsbut he has also made some mistakes on social media that have brought criticism and negative attention to the companysuch as his claim to take the company private at $420 a share and that he had the funding to do so, even though in reality he did not. This has landed him in trouble with the SEC and now Tesla may lose the CEO generally seen as the visionary behind the companys success (Langlois, 2019).

Industrial Organizational Model

The IO model looks at the external environment to find an attractive industry in which it can formulate a strategy to develop assets and skills, implement strategic actions and achieve superior returns (Hitt et al., 2013). For Tesla, the IO model would mean the company should consider political, legal, social and economic issues in the external environment. Tesla has already identified an attractive industrythe EV industrysensing that there is a high demand for EVs as a result of consumers who are eco-friendly and conscious of the need to shift away from fossil fuels. The assets that Tesla has developed are its engineering and design as well as the marketing skills that Musk has brought to the table. Musk is regularly regarded as a genius at marketing. Thus, combining Musks ability to build Teslas brand via social media and to get consumers interested in the Tesla EV products, Tesla can achieve superior returns.

Resource-Based Model

Teslas most unique resource is its CEO Elon Musk. Musk has a celebrity type of personality and the innovative instincts of a revolutionary scientist. He is able to market the brand to the young generation using social media and he promotes the vision of a fossil-fuel free society, which many green consumers want to embrace. His mission to bring sustainability to the car market is what has put Tesla on the map, and his unique penchant for style and design has made the Tesla EV a thing of beauty among many car connoisseurs.

The battery technology that Tesla uses is another resource that no other company has. It has signed an agreement with Panasonic to produce the batteries in its Giga factory in the U.S. and it has plans to expand into China (Yuying & Qingrun, 2018). However, the Panasonic deal may be coming to an end (Lopez, 2019), and Tesla may also end up losing its one-of-a-kind CEO in the wake of the SEC investigation of Musks funding secured comments on Twitter, which were viewed by many as a blatant attempt at stock manipulation.


The vision of Tesla was to bring sustainability to the world through the use of green technology and battery-powered cars. Sustainability has always been at the heart of Teslas corporate vision, which is why so many followers have flocked to Tesla: they see Musk as the visionary who is bringing an eco-friendly concept to the luxury and affordable car markets. Musks vision for Tesla has always been to lead the pack in the EV market and to set the standard by which all other automakers will be forced to be judged in the future. This vision has enabled the company to distance itself from other status quo car manufacturers and to bring innovation, excitement and a following to the company that no other car company has ever had before.


The mission of Tesla is to be the worlds most dominant EV manufacturer and to be the leader in the world in terms of producing a luxury or affordable EV better than any other in the market. Its mission has also been to embrace and maintain the sustainability concept and apply it to manufacturing and production. Teslas goal is to rid the world of its dependence on fossil fuel energy, which is why it also invested in SolarCity to help harness solar power and sell it residentially to consumers. This mission is thoroughly influencing Teslas success by defining the pathway by which Tesla will distinguish itself from its competitors, which is what Trout and Rivkin (2006) say a business must do to survivedifferentiate or die. By setting itself up as the car company of the future and by appealing to domestic consumers as the only all-American car company, it has enabled itself to fulfill its mission in short order. Still, the mission is not quite complete because the future of sustainability still hangs in the balance and Tesla is determined to reshape the future into one where EVs are the norm and Tesla is the leader of the car manufacturing market.


Stakeholders in Tesla include shareholders, the Board of Directors, consumers, employees, and managers. Shareholders are one of the most important stakeholders for Tesla as they are the ones who allow Tesla to take on more debt so as to scale and increase production. Without investors, Tesla would not be anywhere near the size it is today. However, without consumers, the investors have no reason to investso the consumers are also important stakeholders in the company. The Board of Directors is another important stakeholder, as it makes decisions about the companys direction, such as how it will conserve money, expand, and reign in its CEO when that becomes necessary. Employees and managers are also important stakeholders because without them the products that Tesla produces could not be manufactured. All of these stakeholders contribute to Teslas success and without them the company would not be able to achieve superior returns.



Durden, T. (2019). With 486 Manufacturers, China’s Electric Vehicle Bubble Is Set To

Burst. Retrieved from

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts

and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

Langlois, S. (2019). Tesla will shed more than 66% this year, predicts former hedge-

fund manager. Retrieved from

Lopez, L. (2019). Insiders describe a world of chaos and waste at Panasonic’s massive

battery-making operation for Tesla Retrieved from

Reuters. (2019). US safety agencies to investigate fatal Tesla crash in Florida.

Retrieved from

Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed.

Murray). NY: Penguin.

Yuying, A. & Qingrun, R. (2018). Teslas international expansion strategy. Retrieved








Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper