Crafting and Executing Strategy Essay Paper


External Analysis

1. PESTEL Analysis

1.1. Political

1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)

1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political leaders. They also have high interactions and reach with the global community: U.S President Donald Trump had 30.13 million twitter followers as at May 2017 and former U.S. President Barack Obama had 103 million followers as at June 2018 (C-142)

1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.

1.2. Economics

1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 (C-142)

1.2.2. Fluctuating exchange rates and inflation rates can affect overall profit-margins. (C-147)

1.3. Social

1.3.1. The expectation of the population is that they are able to post whatever they please on social media platforms. That explains why Twitter uses the bird mascot, which is a symbol of freedom (C-147)

1.3.2. The need to express feelings and experiences without a character constraint. The popularity of internet and social media devices has allowed social media companies to ensure that their platform is optimized for mobile devices. Encouraging real-time interactions. (C-141)

1.3.3. Global celebrities like Rihanna, Lady Gaga, Jimmy Fallon, and Taylor Swift use Twitter to communicate with their fans, build their public image and spread news (C-141)

1.4. Technological

1.4.1. In 2017, Twitter raised character counts to 280 from 140 in order to encourage freedom of expression and make it more comprehensive and relevant. (C-141)

1.4.2. Verification badge placed on accounts that are at risk of impersonification to indicate legitimacy. (C-141)

1.4.3. Social media platforms have implemented features such as broadcasting live videos, photo attachments to increase engagement. (C-141)

1.4.4. As internet access is becoming readily available, the use of social media is also growing especially in countries like India and Indonesia. It is estimated that India has 270 million Facebook users while Indonesia has 140 million (C-143)

1.5. Ecological

1.5.1. Data centres require electricity and total energy use is increasing. (C-142)

1.5.2. In order to access social media, mobile phones and laptops are often used. These devices have their own carbon footprint.

1.6. Legal

1.6.1. Freedom of speech is suppressed in Jared Taylor case. Users believe that platforms like Twitter are a great way to express their views freely without any ramifications. Jared filed a lawsuit against Twitter and claimed that his account was suspended because of his racial views. Twitter’s policy of suspending accounts with or without reason raises issues of unethical behaviour. Users also believe it contradicts the platform that is supposedly focused on free speech. (C-147)

1.6.2. Data sharing partnerships and licensing generates revenue for social media companies. For instance, Facebook has data sharing partnership with four Chinese companies. Given this fact, Senator Mark Warner of the Intelligence Committee asked Twitter to disclose any data sharing agreements they have with Chinese companies (C-148)

1.6.3. Risks associated with impersonation, offensive, malicious posts/users. (C-141 & C-147)

1.7 Conclusions

Political: U.S. President Donald Trump has help boost Twitter popularity.

Economic: Twitter is a global brand. The blue bird alone communicate twitter worldwide.

Social: Twitter accounts that are at risk of impersonification have a verification badge.

Technological: Internet access is readily available in most parts of the world. So, the number of social media users will increase in future.

Legal: Senator Mark Warner has asked Twitter to disclose any data sharing partnership they have entered into with Chinese companies and the outcome of a lawsuit filed by Jared Taylor would have significant impact on Twitter.

2. Dominant Economic Features

2.1. Number of Rivals

· The social media industry is one that is interrelated and also has a lot of competition within the compact industry. It is an industry where the users tend to be on many platforms sending the same message at once. Twitter main rivals include Facebook, WhatsApp, Snapchat, LinkedIn, and Instagram. In 2018, Facebook average monthly users was 1.7 billion and only 17 percent of total users were from United States (C-144). In early 2018, WhatsApp active monthly users was 1.5 billion (C-145). In January, 2018, Snapchat had 300 million users of which 187 million were daily users (C-146). Instagram had 1 billion active monthly users as of June, 2018 (C-146). LinkedIn total users was 562 million as of July 2018 (C-147). The total actively monthly users would equal more than half of the worlds population if considered all different individuals, which would be false to assume, therefore it is an industry where individuals choose to use a variety of the platforms with in the same social media industry

· The Industry itself is growing as more and more people have access to the internet and are able to use the free services. Twitter had increased 23 million active monthly users, Facebook 461 million, and Instagram 400 million (C-138). Of that majority of revenue growth seen in the industry comes from international revenue. With that being said the growth is being seen from acquiring new users as the new users now have the ability to access the internet thus to access social media services

· The industry has become such that the only way to have an upper hand over its competitors is to acquire one another. In this case, Facebook that already has the highest monthly users, now owns WhatsApp, and Instagram (C-144, C-146)

2.2. Channels of Distribution of Content

· The industry is one that allows people to communicate with family friends and also to the public. One statement on either platform is able to be seen by thousands of millions of users (C147). The users have the ability to find content that associates with them without restriction (C-141). The users are able to customize their usage of social media that relates to them. This also allows entities to target those users by providing those individuals with content that is relatable and consistent with them.

· There are many influencers and public figures that use such social media platforms. Those included are presidents of countries and other highly known celebrities C-141. This allows to those individuals to get their message across such a large audience with a single click of the button. News outlets are now also becoming a key feature in interacting with the audiences.

· Social media allows users to have access to all their needs at a single stop, to view their personal social circles, to access the news, and more. Now instead of turning on the TV for the latest news on what had transpired within their neighborhood, now are able to follow their local police department and view and interact with them

2.3. Economics to Free Services

· The industry is one where users are able to use the services for free at no cost. In return, the companies collect data on how users interact and sell such data. The data is used by companies for many purposes on ways that individuals interact. The majority of revenues for these companies come from the sale of data and advertisement (C-142). The revenue landscape is also growing directly with the ability of users to gain access to the internet, especially in developing countries. This can be seen as the revenue stream is increasing year over year from countries other than North America (C-147).

· The industry is expanding with multiple companies going public to seek investors. Facebook and Twitter are both public entities and trade on the stock market C-143. This allows companies to access additional capital to further expand their businesses and investors gain a return for such investments.

3. Porter’s 5 Forces

3.1. Threat of Substitutes

3.1.1. Relative price and performance substitutes

· Twitter does not have restrictions on whom the user could follow and this enhances the \breadth and depth\” of the content they have access to.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper