Boohoo Company PESTEL Analysis Essay

Lit. Guides
>
Free Essays
>
Business
>
Company Analysis
>
Boohoo Company PESTEL Analysis
Cite
Print
Share
Boohoo Company PESTEL Analysis Essay
Exclusively available on IvyPanda
Updated: Jul 5th, 2022
Introduction

Economic Analysis
Social Factors

Environment Factors

Conclusion
Reference List
We will write a custom Essay on Boohoo Company PESTEL Analysis specifically for you
for only $16.05 $11/page

808 certified writers online
Introduction
Boohoo is an online fashion retailer dealing in trendy apparel and targeting customers of all ages (Boohoo.com, 2021, para. 1). Despite COVID-19 challenges, the company can grow by analyzing prevailing political, economic, social, technological, legal, and environmental (PESTEL) factors affecting the apparel industry.

Political Factors
Being a key player in the European market, Boohoo must be aware of the current government, economic systems, labor dynamics, inflation, and interest rates in countries where it wishes to expand its operations. Europe exports over 30% of clothing and textile to other parts of the world (European Textile and Clothing Sector consolidates satisfactory evolution in 2018, 2019). During the COVID-19 pandemic, most governments have placed strict regulations on international business engagements with different restrictions imposed. However, the movement of goods has not been limited, which gives Boohoo a vital market opportunity (Kleinman, 2021, para. 5).

Boohoo can take this advantage by increasing its export volumes to countries where it did not do business initially. Boohoo can look at countries with attractive foreign tax, trading, and pricing incentives during the pandemic and try to establish its market niche.

Economic Analysis
The COVID-19 pandemic has significantly affected the interest, saving, and inflation rates globally. Reinsdof (2020) of the International Monetary Fund notes that in the wake of COVID-19, the consumer price index for clothing was recorded at -0.03 percent in 2020. Consequently, various governments have restructured the apparel and transport industry, reducing taxation and opening investors opportunities to boost the industries.

This is an opportunity for Boohoo as it does not require much capital to set up its online presence in such countries. As reported by Redcowmedia (2021) Boohoo has recorded a 26% increase in orders through social media marketing in France and another 17% increase in social media traffic in the US. These statistics suggest that the company has excellent potential to venture into new markets. Besides, the company may seek to establish new production lines in fast-developing countries, which can be realized by analyzing prevailing interest and employment rates.

Social Factors
Despite the COVID-19 pandemic, people are still concerned about their dressing trends. Ideally, the significant increase in social media during the pandemic for interaction provides online retail companies such as Boohoo with marketing opportunities. The company has already seen its sales grow significantly compared to its competitors through its #BoohooInTheHouse marketing campaign during the pandemic (Sentance, 2020, para. 5). Using its experience in the social media market, the company can venture into new markets globally. It can invest in swift shipping strategies to have a head start even after the pandemic is over.

Technology Factors
During the pandemic, the apparel industry has faced economic challenges, with the use of technology being a critical factor in reducing the impact. Boohoo can leverage this factor by having a proper industry analysis of the emerging technologies in the industry (Boohoo.com. 2021). For instance, the company can market its brand globally through social media while paying attention to the legal implications of the pandemic.

Get your 100% original paper on any topic done
in as little as 3 hours
Environment Factors
Environmental concern is another challenge facing global companies. In the apparel industry, the primary aspect is the use of non-biodegradable materials. Consequently, this has a significant effect on the duty, import, and export tax rates of such products (Textile and garment supply chains in times of COVID-19: challenges for developing countries, 2020). Therefore, Boohoo can take advantage of this factor by investing in environmentally friendly strategies such as planting more trees as a corporate social responsibility. Ideally, this will improve the companys brand image to potential consumers.

Legal Factors
In the legal realm, the company should be aware of prevailing legal implications in the apparel industry related to COVID-19. The two vital legal factors are health and safety law and employment law (Reinsdof, 2020, para 5). In its quest to expand to new markets, Boohoo should critically analyze the existing health safety laws in the new markets. To show its commitment to such regulations, the company can participate in community awareness campaigns. Regarding the employment law, the company can leverage its economies of scale to provide flexible working terms for its employees. It can be having several work shifts to maintain social distancing and other safety measures.

Conclusion
In summary, Boohoo has a significant market opportunity in the apparel industry globally during the COVID-19 pandemic. Through an innovative analysis of existing political, economic, social, legal, and technological factors, the company can expand its market base in the UK and globally.

Reference List
European Textile and Clothing Sector consolidates satisfactory evolution in 2018 (2019). Web.

Kleinman, M. (2021) Boohoo renews high street raid to complete Arcadia break-up. Web.

Textile and garment supply chains in times of COVID-19: challenges for developing countries (2020). Web.

Reinsdof, M. (2020) Data Disruption: The Impact of COVID-19 on Inflation Measurement. Web.

We will write a custom Essay on Boohoo Company PESTEL Analysis specifically for you!
Get your first paper with 15% OFF
Sentance, R. (2020) How Boohoos content has fuelled success in the midst of a pandemic. Web.

This essay on Boohoo Company PESTEL Analysis was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Nokia Corporation Organization Development and Change
Edge Incorporated: Producer of Organic Energy Drink
Find free essays, topics
Need a custom Essay sample written from scratch by
professional specifically for you?

811 certified writers online

CITE THIS PAPER
Select a referencing style:

COPY TO CLIPBOARD
APA-7
APA-6
Chicago (N-B)
Chicago (A-D)
MLA-9
Harvard
Reference

IvyPanda. (2022, July 5). Boohoo Company PESTEL Analysis. https://ivypanda.com/essays/boohoo-company-pestel-analysis/

Powered by CiteTotal, online referencing generator
MORE RELATED PAPERS
PESTEL Analysis: brewing industry
PESTEL and Trend Analysis for the Hotel Industry in Spain
Macro-Environmental Factors of Starbucks: PESTEL Analysis – Analytical Essay
Ooredoo: Analysis of Companys Activity
Sally Beauty Holdings Inc.’s Strategic Analysis
Economic, Political and Financial Risks in Italy: Review and Analysis
The History of Boeing Aircraft Company
Utilizing Archival Resources in Researching Organizations
3 hours!
We’ll deliver a 100% original paper this fast
Learn More
Paper Details
Reading time 3 min
Type Essay
Pages 2
Words 740
Subjects Business Company Analysis
Language
English
Related Papers
PESTEL Review of Canvas Magazine
PESTEL Analysis of Canvas Magazine
Global Automobile Industry: PESTEL Analysis
The Role of PESTEL Analysis Application
PESTEL Analysis of Fiat Article
PESTEL Analysis for Alpes Joint Venture
Arsenal Football Club PESTEL Analysis
Stuck with an analysis?
Consider trying:
PESTLE Analysis Template
Open support chat
Your privacy is extremely important to us. We utilize security vendors that protect and ensure the integrity of our platform while keeping your private information safe.
Contact Us
Phone
USA
+1 (866) 236-7979
Canada
+1 (800) 303-8389
Office
,
, . , , , , , .
Study Hub
Free Essays
Writing Tools
Lit. Guides
Donate a Paper
Q&A
Study Blog
Referencing Guides
Free Textbooks
Tongue Twisters
Company
About Us
Contact
Honor Code
Job Openings
Expert Application
Video Contest
Writing Scholarship
IvyPanda Shop
Legal
Terms and Conditions
Privacy Policy
Cookies Policy
Copyright Principles
DMCA Request
Service Notice
About
This is IvyPanda’s free database of academic paper samples. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The database is updated daily, so anyone can easily find a relevant essay example.

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

Online Academic Help With Different Subjects

Literature

Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.

Finance

Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!

Psychology

While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.

Engineering

Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

Nursing

In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.

Sociology

Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.

Business

We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!

Statistics

We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.

Law

Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
We will have a different writer write the paper from scratch.
Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!