Apple vs. Huawei Benchmarking Essay

Lit. Guides
Free Essays
Company Analysis
Apple vs. Huawei: Benchmarking
Apple vs. Huawei: Benchmarking Essay
Exclusively available on IvyPanda
Updated: May 21st, 2022
Benchmarking is an important process for comparing a companys performance to its peers or industry standards. In this regard, it is a vital management tool for assessing a companys achievements, relative to the above-mentioned comparisons. In this paper, Huaweis organizational performance is benchmarked against that of Apple. The latter company is the focal basis of analysis because it has consistently enjoyed a good brand reputation and profitability in the past decade. Using the narrative review method, this paper examines data from published sources of information to identify gaps in benchmarking for both firms and contains calculations relating to their financial and non-financial performances. Overall, the findings of this paper suggest that Huawei shows greater promise in exploiting future market opportunities because it is better aligned with investor, market and employee needs. Therefore, its performance is favourable compared to that of Apple.

We will write a custom Essay on Apple vs. Huawei: Benchmarking specifically for you
for only $16.05 $11/page

812 certified writers online
The smartphone industry is one of the most vibrant subsectors of the information communication technology (ICT) field. Characterised by fast-paced innovations, this tenet of the telecommunications industry has grown to become a multibillion-dollar sector with Apple and Huawei being some of the most active brands in the field (Green et al., 2018; Segers, 2016; Wang & Bai, 2019). Table 1 below shows the company logos and addresses.

Company logos and addresses
Table 1. Company logos and addresses (Adapted from Leo Printing, 2017).
Historical Background
Apple is a consumer electronics company that designs, manufactures and markets consumer electronic products and software. Started in 1971, the firm has positioned itself as a leading technology enterprise with expertise in computer software, electronics and online service development (Dascano, 2018). The organizations vision is to be a technological invention leader but its mission statement is aimed bringing the best user experience to its customers through its innovative hardware, software, and services (Giachetti, 2017, p. 176).

In line with this objective, Apple believes in adopting simple strategies of creating the strongest impact on the market as opposed to employing complex plans that would detract it from focusing on projects that matter (Fleisher & Bensoussan, 2015). To actualise this goal, the organization relies on four key processes focused on improving user experiences, enhancing peoples lives, empowering the public through innovation to make new products and developing top-quality gadgets. Table 2 below summarises the companys business activities and product tree.

Table 2. Apple: Summary of business activities and product tree (Adapted from Apple Inc., 2020).

Apple Inc. Product tree
Product Division Service Division Apple Store
Apple Music
Apple News+
Apple TV+
Apple Arcade
Apple Books
Apple Card
Find a Store
Shop Online
Genius Bar
Today at Apple
Apple Camp
Apple Store App
Refurbished and
Huawei is a Chinese smartphone company whose mission is to connect people, individuals and homes to integrated technology through ultra-fast broadband connections (Huang, 2019; Ceylan, 2016). To achieve this goal, its core strategy is to invest in advancing artificial intelligence (AI) technologies to better adapt its customers with advancements in mobile phone technologies (Marr, 2019; Lysne, 2018). In line with this goal, the firm has shown intentions to build intelligence networks and sustain bandwidth expansion to better augment its clients needs with new technological capabilities developed in the industry (Tao & Cremer, 2016; Marr, 2019). Table 3 below summarises Huaweis business activities and products.

Table 3. Summary of Huawei business activities and product tree (Adapted from Huawei Ltd., 2020).

Get your 100% original paper on any topic done
in as little as 3 hours
Huawei Product Tree
Mobile Services Support
Wi-Fi & 5G CPE
HUAWEI App Gallery
Service Centre Location
Warranty Policy
Warranty Period & Support Service Query
Parts Price Query
In this paper, Huaweis performance will be benchmarked against that of Apple Inc., subject to their financial and non-financial outcomes.

Literature Review
This section of the paper addresses key concepts models and procedures associated with performance management and benchmarking for both Apple and Huawei.

Concept, Models and Importance of Performance Management Systems (PMS) In Firms
Performance management systems refer to processes and procedures developed by an organization to ensure its processes remain within relevant scope guidelines and criteria of assessment. These processes may be developed and implemented formally or informally, depending on an organizations culture, management style or industry involved (Van Veldhoven et al., 2017). Researchers claim that performance management helps to identify operational problems, thereby giving managers adequate room to plan on how to address them (Lee, 2019; Na-Nan et al., 2017).

Different organizations have employed varied models of performance measurement. For example, some companies use monthly output quality targets as the main indicator for undertaking performance measurement processes, while others advocate for the use of financial performance indicators as grounds for undertaking this activity (Brown et al., 2019; Van der Hoek et al., 2018). Overall, these models are useful in understanding benchmarking concepts.

Concept, Models and Importance of Benchmarking
Benchmarking refers to the practice of evaluating a companys performance based on a set of measurement criteria, such as industry or corporate performance. According to Lafuente et al. (2020), time, cost and quality are the main platforms for undertaking benchmarking processes. These criteria of assessments outline different types of benchmarking processes, but best practice benchmarking is the most commonly used type, as it uses quality metrics to evaluate a companys performance (Sua Vugec et al., 2018).

Although benchmarking may be regarded as a one-off event, several companies employ it as a continuous process. When used in the right format, it could be a powerful way of realising organizational change because it aligns goals with internal organizational processes (Grifell-Tatj et al., 2018). However, the results of benchmarking processes are often regarded as instruments for capturing a companys performance within a specific period (Grifell-Tatj et al., 2018). Stated differently, the findings of benchmarking processes are relevant to stakeholders only at the time of their compilation or generation. Benchmarking portends several benefits to businesses. For example, it is associated with proper planning of tasks in project management (Srivastava & Thomas, 2016; Koster et al., 2017; Risher, 2015). It is through such an exercise that companies will not only understand their competitors better but also comprehend forces that affect the business environment.

Key aspects of Benchmarking
Benchmarking is associated with several key aspects of business development, including transforming strategies into action and undertaking financial and non-financial performance reviews ation (Broome et al., 2018; Nambiar & Poess, 2016). The process of transforming objectives to action is identified below.

We will write a custom Essay on Apple vs. Huawei: Benchmarking specifically for you!
Get your first paper with 15% OFF
Objectives from Strategy to Action
The benchmarking process is characterised by several processes that enable firms to adapt their organizational plans according to their needs. Six steps are commonly followed when benchmarking. The first one includes understanding the scope of improvement and performance to develop a holistic understanding of what the process entails (Chen et al., 2020). The second stage is planning, which entails developing strategies that would comprehensively cover the scope of the project identified above. The third phase involves examining and evaluating peers in the industry to compare performance.

This stage of development involves identifying appropriate comparators that would be used to make the evaluation (Lee et al., 2017). The fourth step in the benchmarking process involves proposing strategies that would help to fill the aforementioned gaps. This stage of the learning process may involve customisation and development of meaningful reports. Lastly, benchmarking requires companies to monitor their performance effectively as the last stage of the evaluation process (Nambiar & Poess, 2016). The main goal of doing this is to make sure that the entire process remains within the original scope and timeline specifications.

Financial and Non-Financial Benchmarking
The type of benchmarking procedure used by an organization to review its performance largely determines the kind of outcomes that could emerge from the process. Financial benchmarking refers to the use of monetary metrics to compare corporate outputs. For example, sales, revenue, return on investment and profitability are key financial metrics used by companies to measure performance.

However, other companies may use non-financial metrics, such as social or environmental impact assessments, to perform the same review (Nambiar & Poess, 2016). These two techniques of assessment refer to the use of qualitative and quantitative frameworks of assessment. For example, evaluating corporate performance on environmental or social grounds is a qualitative issue, while basing the same assessment on profitability metrics is a quantitative issue. Therefore, the subjectivity or ability to quantify outcomes determines the kind of technique to use.

Measures and KPIs; what and how to choose
The smartphone industry is one of the most difficult industries to benchmark because different manufacturers use varied platforms to offer services to their customers. For example, Apple uses the iOS platform on its hand-held devises, while Huawei uses the Android platform. Similarly, these mobile phone companies use different chipsets and processors to manufacturer mobile phones, including ARM and MIPS (Nambiar & Poess, 2016). Siponen and Klaavuniemi (2020) add that most smartphone manufacturers are supported by customised subsystems, which make it difficult to compare with other companies, because a fair comparison would mean developing a standardised approach of assessment. Therefore, it is important to get the right benchmark to use.

Outcomes from Benchmarking
Based on the multifaceted nature of benchmarking operations, several outcomes could be realised from the process. One of them is improved operational efficiency because gaps identified in the benchmarking process could easily be filled by developing focused strategies that address the issues highlighted (Jain & Paul, 2020; Rocha & Guarda, 2018). Some other possible positive outcomes associated with benchmarking include the improvement of quality standards, enhancement of operational efficiency and increased customer satisfaction (Montavont & Papadopoulos, 2018).

The benefits of benchmarking notwithstanding, it has been linked with negative outcomes, such as the use of unfair metrics to assess a companys performance because the process requires the standardisation of evaluation criteria, which may fail to capture the true picture of a companys operational outlook (Chaffey & Smith, 2017). For example, two firms operating in the same industry, but different markets, may be compared to one another although market forces would dictate that performance outcomes would be different (Akinshin, 2019; Albanese & Manning, 2015). Therefore, there is a need to adopt a measured approach to comparing performance.

Overall, this literature review shows that the benchmarking process is an important activity for helping organizations to compare their performance with others. While this exercise has been readily adopted in the technology sector, challenges relating to its dynamism have made it difficult to undertake fair comparisons. Consequently, there is need to develop sector-specific benchmarks of evaluation. This background explains why benchmarking in the smartphone industry may be unique from other technological sectors. Stemming from these insights, key objectives that will be addressed in this study include:

Not sure if you can write a paper on Apple vs. Huawei: Benchmarking by yourself? We can help you
for only $16.05 $11/page
To identify the most appropriate key performance indicators in the smartphone industry.
To evaluate Apples performance relative to Huawei.
To identify notable patterns of differentiation by analysing Apple and Huaweis performance data.
Benchmarking Exercise
Approach to Data Collection
Data were obtained from secondary sources of information, such as company reports, national databases, books and peer-reviewed journals. The keywords used to get the articles included benchmarking Apple, Huawei, smartphone industry and technology. These search terms were included in several databases, such as Sage Journals, Emerald Insight and Google. The first two terms were used to gather peer-reviewed journals, which were instrumental in developing the literature review part. Comparatively, data relating to company performance were obtained from Google by identifying several credible websites and databases that were instrumental in providing reliable information for the comparative analysis. Collectively, the information obtained from both databases were assimilated in the discussions, analysis and conclusion sections to answer the research questions.

Financial Analysis
Horizontal Analysis
The horizontal analysis will be a basis for comparing the performance of Huawei and Apple. It involves examining line items and ratios for different items obtained from the income statements of both smartphone companies. Table 4 below shows findings for the horizontal analysis and it was calculated using the formula highlighted below.

(Amount in comparison year Amount in the base year)/ Amount in a base year] x 100

Horizontal analysis
Table 4. Horizontal analysis (Source: Developed by Author).
Broadly, the horizontal analysis described above suggests that Huawei has had a better financial performance compared to Apple because of its positive YoY changes for different income-based items highlighted above. For example, Huaweis revenue increased from $105,525,000 in 2018 to $125,633,000 in 2019, representing a 19.06% increase in net income, while Apples revenue dipped by 2.04% within the same period. Huaweis positive YoY change could be attributed to an expansion of its consumer base.

However, the surge in operating expense of 23.63% within the same period could also be linked to management restructuring efforts aimed at improving the companys efficiency because Apple only registered an 11.38% increase of the same measure between 2018 and 2019. The overall increase in operating expenses could signify a tough economic environment. Lastly, as income expenses relating to Huaweis financial operations increase, there is a commensurate decrease in its net financing income, which further causes a decline in profitability. Comparatively, Apple reported a decrease in its income tax obligations from $70,898,000 in 2018 to $63,930,000 in 2019, representing improved efficiencies in its capital allocation requirements.

Its cost of sales also decreased by 1.2%, during the same period, further adding to its efficiency. Comparatively, Huawei reported a 20.97% increase in cost of sales, meaning that its research and development activities have been adding to its operational costs.

Vertical Analysis
The vertical analysis was used as another basis for making a comparison of Apple and Huaweis financial performance. Calculations were based on the net sales (100%) and the findings presented in table 5 below.

Vertical analysis
Table 5. Vertical analysis (Source: Developed by Author).
The statistics highlighted above were computed as a percentage of revenue and both Apple and Huawei showed similar patterns in income statement items within the 2018 and 2019 financial periods because there were near-similar changes to cost of sales (61.7% vs. 61.4%) and gross profit items (38.3% vs. 38.6%). However, Apple reported a lower change to its operating expenses (11.6%) compared to Huaweis 27.5%. This difference in performance measure is linked to the findings of the horizontal analysis, which showed that Huaweis R&D expenses significantly contributed to an increase in its operating expenses. In other words, the difference in Apple and Huaweis performance could be attributed to the latters investments in research and development, which have seen it come up with new product categories in the past three years, thereby increasing its cost of sales.

Trend Analysis
The trend analysis will be used in this analysis to identify patterns of financial performance over the last three years of operation. For computation purposes, the financial performance of Apple and Huawei will be analysed based on movements in market capitalisation, as highlighted in figures 3 and 4 below.

Apples Market Cap
Figure 3. Apples Market Cap (Source: Macrotrends LLC, 2020a).
According to the data highlighted above, Apples market capitalisation has significantly increased from $200 billion in 2018 to more than $500 billion in 2020. Comparatively, as shown in figure 4 below, Huaweis market capitalisation has increased from $1.5 billion in 2018 to more than $6 billion in 2020.

Huaweis Market Cap
Figure 4. Huaweis Market Cap (Source: Macrotrends LLC, 2020b).
The above findings show that Apple and Huawei are exhibiting similar trends in stock and market capitalisations. This similarity could be attributed to the recent increase in investor activity around tech stocks, which has been occasioned by a rising interest in e-commerce and mobile money market interests. The trend is likely to persist in 2020 and beyond as investors position themselves to exploit a renewed interest in e-commerce activities occasioned by the COVID-19 pandemic.

Ratio Analyses
Liquidity Ratios
Liquidity ratios help investors to understand a companys ability to meet its short-term financial obligations. Although different ratios are used to perform this evaluation, for purposes of this study, the liquidity of Apple and Huawei will be analysed using the current ratio. The formula is provided below, and the findings presented in the subsequent table.

Current Ratio = Current Assets/ Current liabilities

Year Apple Huawei
2019 1.50 1.12
2018 1.42 1.08
2017 1.46 1.69
According to the data presented above, Apple has a better current ratio than Huawei, meaning that it is more favoured by lenders when advancing credit because of its strong ability to meet short-term financial obligations.

Profitability Ratios
Profitability ratios help investors to establish the probability of generating good returns on investments. To achieve this goal, the gross profit margin and return on assets of Huawei and Apple will be analysed below. The formula used to perform the calculations are highlighted below and the findings presented in the subsequent table.

Formula: Gross Profit Margin = (Revenue-Cost of Goods Sold) / Revenue *100%

Year Apple Huawei
2019 21% 49%
2018 19% 45%
2017 20% 32%
According to the above data, Huawei has had a steeper increase in its profitability ratio compared to Apple. This difference in performance could be attributed to Huaweis research and development activities, which are yielding positive returns for the firm. Comparatively, Apple has steadily maintained its profitability within the 19% 21% range.

Lastly, the formula used to calculate the return on assets for both companies is highlighted below and the findings summarised in the subsequent table.

Return on Assets (ROA) = EBIT/Average Total Assets * 100

Year Apple Huawei
2019 17% 31%
2018 16.06% 16%
2017 14% 27%
According to the data highlighted above, Huawei has registered a higher increase in its ROA compared to apple because of improved efficiencies in its asset utilisation capabilities. Comparatively, Apples ROA has remained relatively unchanged over the period under analysis, meaning that investors are getting steady returns.

Efficiency Ratios
Efficiency ratios help investors to understand how well a company is using its assets and liabilities. Different types of efficiency ratios could be used to achieve this goal. Some of them include inventory turnover, receivable turnover, and asset turnover. However, for purposes of this study, Apple and Huaweis efficiency will be compared using the asset turnover ratio. The formula employed is highlighted below and the findings summarised in the subsequent table.

Asset Turnover Ratio = Sales / Average Total Assets

Year Apple Huawei
2019 0.7 0.44
2018 0.7 0.28
2017 0.7 0.48
The findings highlighted above show that Apples asset turnover has remained steady throughout the period under analysis (0.7), while Huaweis has only slightly changed from 0.48 in 2017 to 0.44 in 2019. The variation in Huaweis performance could be attributed to its research and development activities.

Investment Ratios
The main type of investment ratio that will be analysed in this study is the price/earnings ratio, which relates to the market value of a company, relative to its earnings per share. The formula used to undertake the calculations is highlighted below and findings relating to the comparisons of Huawei and Apples performances highlighted in the subsequent table.

P/E Ratio = Share Price/Earnings per Share

Year Apple Huawei
2019 5.76 11.9
2018 3.17 8.3
2017 4.19 7.4
The findings highligted above suggest that investors have a stronger confidence in Huaweis profitability compared to Apple because of its higher P/E ratios, which reached 11.9 in 2019, while Apples was 5.76. Therefore, Huawei outperfroms Apple in this regard.

Nonfinancial Analysis
This analysis will be conducted by examining Apple and Huaweis market share. Therefore, for purposes of this investigation, the main analytical area for non-financial performance will be the market share analysis. Figure 5 below highlights market share changes between the two companies which have occurred between 2009 and 2020.

Apple and Huawei Market Share Comparison
Figure 5. Apple and Huawei Market Share Comparison (Source: Statista, 2020).
According to figure 2 above, Huaweis market share has been steadily increasing from the year 2011 to 2020. Apples market share has also increased in the same fashion, but its rate of adoption is lower compared to Huaweis. However, this fast gain in market share for Huawei within the past decade could be because of market entry advantages that elevate it above its competitors for being a new brand in the market. Figure 2 above demonstrates that Huawei market share for 2020 is nearing 20%, while Apple still maintains the lead at 32%. These findings mean that Huawei could soon overtake Apple in terms of market share dominance. The data highlighted above implies that the smartphone and technology industry, in general, is a volatile sector because competitors are always coming up with new strategies to outwit their rivals. This statement could be demonstrated by the rapid growth in market share for Huawei.

Company Potential
Understanding the potential of Apple and Huawei to overcome their operational issues requires an in-depth understanding of important performance areas of assessment affecting performance. In line with this need, Keyes (2016) and Pramudita (2016) mention the need to use formative evaluation tools, such as the SWOT analysis, to perform such an evaluation. This technique is used to evaluate the potential for both companies to grow, as highlighted in tables 7 and 8 below.

Table 7. Apple SWOT Analysis (Source: Developed by Author).

Strong brand identity
Innovative products
Loyal consumers
Dependency on the success of few products
Premium pricing
Low levels of marketing aggressiveness
Steady growth in customer numbers
Skilled professionals
Expansion of product range
Expansion of distribution networks
Counterfeit products
Competition from rivals
Rising labour costs
Table 8 below provides a comparative summary of Huaweis SWOT table.

Table 8. Huawei SWOT Analysis (Source: Developed by Author).

Strong partnership networks enabling deeper market entry
Research and Development investments
Vertical integration
Poor global perception of Chinese brands
Inconsistent branding
Poor knowledge of marketing techniques in foreign countries
Potential for brand growth
Leveraging B2B relationships
Political uncertainty
Stiff competition from rivals
As highlighted in the aforementioned tables, Apple and Huawei have different strengths, weaknesses, opportunities and threats that affect their potential for growth. Huaweis potential for growth lies in leveraging its B2B relationships to gain a better understanding of new markets and fortify its existing market share, while Apple can expand its distribution networks and market segments to gain a deeper market penetration among new consumers.

Investor Potential
As highlighted in the financial and non-financial segments of this analysis, Huaweis performance is still below that of Apple, but the Chinese company has a stronger investment appeal than the latter firm, as highlighted in figure 6 below because of its increase in market share.

Apple vs. Huawei market share
Figure 6. Apple vs. Huawei market share (Source: Rapoza, 2019).
As highlighted in figure 6 above, Huaweis market share is increasing, while Apples is declining. This outcome could be a product of the companys rising popularity among young consumers because of the media hype generated about its 5G technology. At the same time, the companys market share could be increasing because Huawei is in the middle of an economic trade war between the US and China. Therefore, the additional attention created from this dispute could have increased its publicity and public interest in the company.

Using Samsung as another peer of comparison, it emerges that Huawei has a better performance than the two players combined (Apple and Samsung) because their line graphs are decreasing, while Huaweis is increasing. This trend suggests that Huawei is a more attractive investment in the year 2020 and beyond. A comparison of the stock price movements for the two companies highlighted in figures 7 and 8 below support the same trend but also show that Apples performance is at par with industry standards.

Apples stock price movement
Figure 7. Apples stock price movement (Source: Seeking Alpha, 2020).
Huaweis stock price movement
Figure 8. Huaweis stock price movement (Source: NASDAQ, 2020).
The positive stock price indices for the two companies highlighted above may suggest that there is a general optimism in the market regarding tech stocks (Wu & Murmann, 2020). Therefore, both Huawei and Apple are exhibiting similar patterns in stock price movements.

Employee Potential
The attractiveness of Huawei and Apple to existing human resources capabilities depends on the overall strategic approach chosen by both companies in meeting their labour needs. As shown in figure 9 below, Apple has been increasing its number of employees worldwide, thereby showing promise that it will continue offering new work opportunities to thousands of more workers in the future.

Number of Apple Employees Worldwide
Figure 9. Number of Apple Employees Worldwide (Source: Rathore, 2020).
Comparatively, as highlighted in figure 10 below, Huawei is showing similar potential by investing in its global employee population.

Huawei Investments in employee benefits
Figure 10. Huawei Investments in employee benefits (Source: Huawei Technologies Co., Ltd., 2020).
Particularly, Huawei has shown the greatest promise in improving the dynamism of its workforce, in terms of age and gender qualifications as highlighted in figure 11 below.

Huawei employee dynamism
Figure 11. Huawei employee dynamism (Source: Huawei Technologies Co., Ltd., 2020).
Overall, Huawei demonstrates a greater commitment in expanding the scope of its workforce. However, Apple gives its employees more benefits compared to Huawei because of its multiple employment packages (Apple Inc., 2020). For example, it gives its employees more healthcare benefit plans than Huawei does because of differences in labour benefits for US and Chinese workers. Similarly, differences in remuneration policies between both countries explain why Apples employees receive better salaries than Huawei workers. Additionally, the US-based firm offers its training opportunities, in-house, while Huawei has an open training program (Huawei Technologies Co., Ltd., 2020). This means that the latter can tap into externally generated values. Overall, both companies have unique capabilities in different functional areas of performance.

Discussions, Conclusion and Recommendations
As highlighted in section 3.0 above, Huawei is trailing Apple in terms of market share and revenue generation capabilities. However, unlike, the California based company; Huawei has a higher growth rate, subject to financial and nonfinancial metrics of assessment.

In this regard, Apple needs to accelerate its pace of research and development because Huawei is quickly bridging the performance gap. While the results of this strategic direction may be fully comprehended in years to come, Huawei has shown more promise in giving investors a higher return on their capital than Apple because of its focused development in multiple areas of the mobile telephone market. Particularly, its investments in functional areas of application, such as its 5G broadband connectivity, shows the greatest promise in giving investors a higher return on their capital investments compared to Apple. In this regard, there is a gap in performance between Apple and Huawei.

From the onset of this study, the importance of benchmarking was highlighted within the context of the information communication sector and the smartphone industry in particular. The peculiarities of this industry, such as the existence of multiple operating systems used by different companies, made it difficult to identify key performance indicators that could be used to undertake a fair comparative analysis.

Consequently, the identification of relevant KPIs was one of the objectives of this study. The assessments done in sections 3.0 documents demonstrated that market share and revenue performance were reliable KPIs that could be used to undertake benchmarking processes. These platforms of analysis were further highlighted as benchmarks for reviewing the companys financial and non-financial performances.

The second objective of this study was to evaluate Huaweis performance relative to Apple. Therefore, Apple was advanced as the benchmarking standard because of its immense success in the smartphone industry. Furthermore, Huawei is a relatively new entrant in the smartphone market considering Apple ventured into the industry before it. The pieces of evidence gathered in this document reveal that Huawei shows greater promise in leading the next phase of technology revolution in the smartphone industry because of its heavy investments in research and development capabilities.

Compared to Huawei, Apple has failed to garner attention recently, because of the popularity of the contentious 5G technology developed by Huawei in the last few years. Concerns raised about the companys immense capabilities to integrate this technology in their smartphones has even forced some governments, such as the US, to be concerned about Huaweis capabilities in the future. These developments indicate that the Chinese firm is poised to have a significant impact on the market in the coming decades.

The last objective investigated in this study focused on identifying notable patterns of differentiation by analysing Apple and Huaweis performance data. The results revealed that the main performance gaps were in investor and employee capabilities. Differences in performance that exist in their financial and nonfinancial outputs are progressively being minimised through the deployment of aggressive market expansion strategies by both companies and the rising popularity of both smartphone makers. Therefore, the main point of differentiation moving forward will be on how both companies offer value to their stakeholders.

Overall, the findings of this paper could be used to perform future forecasts in the smartphone industry and to enable firms to better prepare for forthcoming challenges based on the patterns of performance observed from the data gathered. The findings of this study could also be instrumental in helping either of the two companies to make improvements to their business process plans. For example, they could help them to better adapt to business best practices because benchmarking helps companies to adapt, change and thrive in an uncertain business environment.

One of the biggest challenges associated with this project was determining the kind of data to collect based on the vastness of the scope of benchmarking processes adopted by smartphone companies. Relative to this fact, the choice of data collection was informed by the benchmarking databases available, as well as the type of information present in the public domain about Huawei and Apple. Future research findings should be developed through a primary research investigation to compare the results with the secondary findings presented in this document. Doing so would provide a reliable basis for corroborating the findings generated in this paper.

Akinshin, A. (2019). Pro.NET benchmarking: The art of performance measurement. Apress.

Albanese, J., & Manning, B. (2015). Revive: How to transform traditional businesses into digital leaders. FT Press.

Apple Inc. (2020). What we do. Web.

Broome, A., Homolar, A., & Kranke, M. (2018). Bad science: International organizations and the indirect power of global benchmarking. European Journal of International Relations, 24(3), 514-539.

Brown, T. C., OKane, P., Mazumdar, B., & McCracken, M. (2019). Performance management: A scoping review of the literature and an agenda for future research. Human Resource Development Review, 18(1), 47-82.

Chaffey, D., & Smith, P. (2017). Digital marketing excellence: Planning, optimizing and integrating online marketing. Taylor & Francis.

Ceylan, S. (2016). Huawei watch guide. Booksmango.

Chen, X., Fu, T. T., Juo, J. C., & Yu, M. M. (2020). A comparative analysis of profit inefficiency and productivity convergence between Taiwanese and Chinese banks. BRQ Business Research Quarterly, 23(3), 193-202.

Dascano, M. (2018). and Xs Max: Made easy. First Rank Publishing.

Fleisher, C., & Bensoussan, B. (2015). Business and competitive analysis: Effective application of new and classic methods. FT Press.

Giachetti, C. (2017). Smartphone start-ups: Navigating the iPhone revolution. Springer.

Green, P., Cheydleur, G., Li, K., Deng, R., & Sanchez, R. (2018). Free smartphone apps to support human factors/ergonomics work. Ergonomics in Design, 26(1), 4-16.

Grifell-Tatj, E., Lovell, C. A. K., & Turon, P. (2018). The business foundations of social-economic progress. BRQ Business Research Quarterly, 21(4), 278-292.

Huang, W. (2019). Built on value: The Huawei philosophy of finance management. Springer.

Huawei Ltd. (2020). Products and services. Web.

Huawei Technologies Co., Ltd. (2020). Caring for employees. Web.

Jain, S., & Paul, S. (2020). Recent trends in image and signal processing in computer vision. Springer Nature.

Keyes, J. (2016). Implementing the IT balanced scorecard: Aligning it with corporate strategy. CRC Press.

Koster, M., Vos, B., & Schroeder, R. (2017). Management innovation driving sustainable supply management process studies in exemplar MNEs. BRQ Business Research Quarterly, 20(4), 240-257.

Lafuente, E., Leiva, J. C., Moreno-Gmez, J., & Szerb, L. (2020). A nonparametric analysis of competitiveness efficiency: The relevance of firm size and the configuration of competitive pillars. BRQ Business Research Quarterly, 23(3), 203-216.

Lee, H. W. (2019). Moderators of the motivational effects of performance management: A comprehensive exploration based on expectancy theory. Public Personnel Management, 48(1), 27-55.

Lee, J., Ko, J., & Choi, Y. J. (2017). Dhrystone million instructions per secondbased task offloading from smartwatch to smartphone. International Journal of Distributed Sensor Networks, 2(1), 1-10.

Leo Printing. (2017). The history of the Apple logo. Web.

Lysne, O. (2018). The Huawei and Snowden questions: Can electronic equipment from untrusted vendors be verified? Can an untrusted vendor build trust into electronic equipment? Springer.

Macrotrends LLC. (2020a). Inphi market cap 2009-2020. Web.

Macrotrends LLC. (2020b). Apple market cap 2009-2020. Web.

Marr, B. (2019). Artificial intelligence in practice: How 50 successful companies used AI and machine learning to solve problems. John Wiley & Sons.

Montavont, N., & Papadopoulos, G. (2018). Ad-hoc, mobile, and wireless networks: 17th International Conference on Ad Hoc Networks and Wireless, ADHOC-NOW 2018, Saint-Malo, France, September 5-7, 2018 proceedings. Springer.

Nambiar, R., & Poess, M. (2016). Performance evaluation and benchmarking: Traditional to big data to internet of things. Springer.

Na-Nan, K., Chaiprasit, K., & Pukkeeree, P. (2017). Performance management in SME high-growth sectors and high-impact sectors in Thailand: Mixed method research. International Journal of Engineering Business Management, 7(2), 1-18.

NASDAQ. (2020). Huawei stock price history. Web.

Pramudita, C. D. (2016). The balanced scorecard as strategic controlling instrument. Introducing the indicators-based BSC for implementation of a corporate strategy from four different perspectives. Anchor Academic Publishing.

Rapoza, K. (2019). Huawei has taken over Apples market share in China; it will get worse. Forbes. Web.

Rathore, I. (2020). Number of Apple employees worldwide. Web.

Risher, H. (2015). Employers need to invest to strengthen performance management. Compensation & Benefits Review, 47(2), 55-59.

Rocha, A., & Guarda, T. (2018). Proceedings of the International Conference on Information Technology & Systems (ICITS 2018). Springer.

Seeking Alpha. (2020). Apples stock price and 5G: The hype and substance time lag. Web.

Segers, R. (2016). Multinational management: A casebook on Asias global market leader. Springer.

Siponen, M., & Klaavuniemi, T. (2020). Demystifying beliefs about the natural sciences in the information system. Journal of Information Technology, 8(2), 1-18.

Srivastava, R., & Thomas, G. (2016). The future of branding. SAGE Publications India.

Statista. (2020). Global smartphone market share from 4th quarter 2009 to 2nd quarter 2020. Web.

Sua Vugec, D., Tomii-Pupek, K., & Vuki, V. B. (2018). Social business process management in practice: Overcoming the limitations of the traditional business process management. International Journal of Engineering Business Management, 4(1), 1-10.

Tao, T., & Cremer, D. (2016). Huawei: Leadership, culture, and connectivity. SAGE Publishing India.

Van Veldhoven, M., Dorenbosch, L., Breugelmans, A., & Van De Voorde, K. (2017). Exploring the relationship between job quality, performance management, and career initiative: A two-level, two-actor study. SAGE Open, 6(2), 1-14.

Van der Hoek, M., Groeneveld, S., & Kuipers, B. (2018). Goal setting in teams: Goal clarity and team performance in the public sector. Review of Public Personnel Administration, 38(4), 472-493.

Wang, J., &, Bai, H. (2019). Entrepreneurship in the Asia-Pacific: Case studies. Springer Nature.

Wu, X., & Murmann, J. (2020). The transformation of Huawei: From humble beginnings to global leadership. Cambridge University Press.

This essay on Apple vs. Huawei: Benchmarking was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
The International Vitamin Corporation in the U.S.
Cisco: Determination of the Company
Find free essays, topics
Need a custom Essay sample written from scratch by
professional specifically for you?

805 certified writers online

Select a referencing style:

Chicago (N-B)
Chicago (A-D)

IvyPanda. (2022, May 21). Apple vs. Huawei: Benchmarking.

Powered by CiteTotal, easy referencing maker
The Breakout Strategy for Huawei
Apple, Samsung, Sony, Huawei, Lenovo Product Hierarchies
Smartphone Market’s Economic Analysis
Analysis of Paragon Shipping Inc Company
The Profits and the Returns for Takaful and Re-Takaful Companies
Wal-Mart Has Been Revamping Its Stores
Equipment and Leasehold Improvement of Koss Corporation
Midax Advertising Agency Analysis
3 hours!
We’ll deliver a 100% original paper this fast
Learn More
Paper Details
Reading time 17 min
Type Essay
Pages 20
Words 4916
Subjects Business Company Analysis
Related Papers
Huawei: Strategy of Aggressive Innovation
Huawei Expansion to the United States
Huaweis Opportunities in the US and Global Markets
Huawei Company Creating Positive Social Impact
Huawei is Going Strong in the Gulf
Blizzard, IKEA and Huawei: Risks and Solutions
Huawei’s Business Environment
Open support chat
Your privacy is extremely important to us. We utilize security vendors that protect and ensure the integrity of our platform while keeping your private information safe.
Contact Us
+1 (866) 236-7979
+1 (800) 303-8389
, . , , , , , .
Study Hub
Free Essays
Writing Tools
Lit. Guides
Donate a Paper
Study Blog
Referencing Guides
Free Textbooks
Tongue Twisters
About Us
Honor Code
Job Openings
Expert Application
Video Contest
Writing Scholarship
IvyPanda Shop
Terms and Conditions
Privacy Policy
Cookies Policy
Copyright Principles
DMCA Request
Service Notice
This is IvyPanda’s free database of academic paper samples. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The database is updated daily, so anyone can easily find a relevant essay example.

Copyright 2022 – IvyPanda is operated by , , a company registered in the .
Registered office: , . , , , , .

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper