Amazon as a Model for a Business Plan
Marketing Plan: Amazon.com
‘Obsession’ is the term that perhaps best describes Amazon’s fervor to serve its shareholders and customers to utmost fulfillment. Growing from a flourishing dot-com enterprise in the 1990s into a 21st century multinational giant, a king in every sense – in the internet retail area, Amazon provides an exemplary marketing model for budding businesses. Its marketing manual is near legendary, pegged on the fundamental ‘customers first’ foundation, and a bizarre business philosophy to listen to the customer and not only work, but also invent towards their comfort, and on their behalf.
The company was founded under the tagline ‘Earth’s Biggest Bookstore’, but as it turns out, books were only the starting point for Jeff Bezos, founder and CEO. It went online in 1995, a year after its inception, expanding into other media including MP3s, CDs, VHS, and DVDs; and an even wider range of products including apparel, furniture, electronics, and toys over the subsequent years, in a revolution that necessitated a change of label from the ‘Earth’s Biggest Bookstore’ to the ‘Earth’s Largest Selection’.
Uniquely, Amazon reported no profits until 2001, when it posted a net at a dismal 1% per share; but it still managed to claim over 1.3 million customers within only two years of online business. Today, the company boasts of a mind-boggling 45 million customers, shopping at the company for literally everything – from books to toys, fine jewelry, and fashion apparel. It, currently, is one of the most reputable brand names in the buyer market, garnering almost half of its total sales revenue from overseas markets. It managed to weather the e-storms of the late 19th century dot-com bubble and is now a burgeoning figure in the retail market, posing a substantial threat to such vending monsters as Target and Wal-Mart, with a profit in one hand and capacity to ball the same over in the other.
Environmental Analysis
Amazon.com faces intense competition in its attempt to delve into new areas of the online market. Its top competitors include EBay, Netflix, Apple, Barnes and Noble, and Wal-Mart. EBay is a direct competitor of Amazon’s, targeting, by way of advertising, anyone who does online shopping and wishes to take advantage of the competition by making comparisons and obtaining the best price deals. Both Netflix and Barnes & Noble have a much smaller market share of the eBook market. Amazon rides on economies of scale, and enjoys significant advantage with its rock bottom prices, particularly effective in the student target market, constantly looking for the best prices on text books. Wal-Mart goes after the same market in online retail sales, posing fierce competition with a powerful reputation, a one-stop shopping environment, and low-priced commodities. In the wake of the intra-industry competition, Amazon relies highly on incentives to lure new customers and maintain existing ones. Among the key incentive programs is the free shipping program for goods purchased beyond a certain dollar threshold. The program has been boosted by the strategic location of Amazon distribution hubs all over the United States. Amazon’s recently-released Prime service competes directly with Netflix’s Hulu, but Amazon manages to enjoy a greater share of the user market, thanks to its quick shipping program and on-show discount offers. Recently, Amazon released the Kindle tablet, which competes directly with Apple’s tablet device and Barnes & Noble’s e-reader. EBay’s online auctioning community, used to build brand awareness and showcase the company’s offerings, is at the top of Amazon’s headaches at the moment, although Wal-Mart and Netflix are also posing substantial threat; the latter in its eased access to inexpensive movie streaming, and the former, in its added incentive of price-matching with competitors.
SWOT Analysis
Strengths (adopted from Strategic Management Insight):
Strategic Acquisitions: the company has successfully acquired new firms, bringing into the business new skills, assets, capabilities, services, and products. Its acquisitions of Kiva Systems, a robot-making company whose technology could be used to bring products directly to employees for picking, packing, and stowing, in 2012; and Goodreads in 2013 were both seen as logical steps in the company’s quest to cement its place at the top. Thanks to such strategic acquisitions, Amazon has been able to develop its customer relationship and information management skills, as well as offer cloud computing and book publishing services.
Cost-Leadership: cost leadership aims at producing products at lower costs than competitors do. Amazon’s cost leadership strategy has been favored by the huge scale economies the company enjoys. For it to succeed in the strategy of cost-leadership, it has had to offer a wide product range and consequently take advantage of the low displaying costs, so as to offer prices lower than those offered by competitors.
Superior Service and Product Quality: apart from being reliable, Amazon offers one of the fastest and cheapest shipping facilities, thanks to its efficient distribution and logistics systems. The free shipping incentive program, for instance, is facilitated by the strategic location of the company’s distribution hubs across the country. Thanks to such facilities and enhanced efficiency, Amazon has built a global brand reputation for exquisite customer service.
Economies of Scope: these are the cost savings that result from producing a wide range of
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
